Dried
3. Mjesto Ilustracija
Moisture absorber fragrance packaging concept for dacha owners.An innovative moisture absorber fragrance is designed specifically for summer cottage owners who want to ensure their homes remain fresh and dry during the winter closure and welcome them with a pleasant aroma in the summer. After extensive research and audience segmentation, I identified the ideal target audience: cottage owners who value a dry, fragrant environment when they return after winter. Inspired by the quintessential tool of every gardener and cottage owner —the bucket—I transformed this classic item into the form factor of the fragrance. This clever design not only resonates with our target audience but also adds a practical and nostalgic touch to the product. The bucket-shaped fragrance is both functional and charming, blending seamlessly into the cottage environment.