Welcome to the home of the world’s largest and most comprehensive Olympic collection, featuring nearly 100,000 fascinating treasures spanning more than 2,000 years of history. We partnered with the Olympic Museum to refresh their brand, striking a balance between honouring the museum’s heritage and embracing its future. Our goal was to create a strong emotional connection and generate excitement around the experience and its artefacts, in the museum in Lausanne as well as internationally through their website.One of the key aspects of the brief was to provide enough differentiation from the Olympic Master Brand while giving the Museum its own identity. TV allowed a global audience to experience the Olympic Games. The internet is performing a similar role for museums. The majority of the future audience for the Olympic Museum will experience it remotely. It was crucial that we approached this with the concept of a museum that lives locally and thinks globally.